SsangYong NZ experienced a record high again in 2013 with a 70% increase in sales from 2012 and has plenty on the calendar to look forward to in 2014.
SsangYong sold a total of 1,260 vehicles in 2013 (up from 756 in 2012) across its four model range including the Korando (compact SUV), Actyon Sports (double cab diesel ute), Rexton (7 seater diesel SUV) and the Stavic (8 seater diesel MPV/SUV).
This makes it one of NZ’s fastest growing vehicle brands, which in a competitive NZ automotive market is a significant accolade for the 100% kiwi owned Distribution Company, which took over the reins for SsangYong in 2010 and now also distributes LDV Vans.
SsangYong saw its market share grow significantly in the compact SUV and Ute markets with the recently remodelled petrol Korando from only $27,990 proving exceptionally popular since its release in October. The Actyon Sports Ute has also been consistently selling well throughout 2012 with its competitive price point.
SsangYong NZ’s sales growth has given the brand confidence to take on some new exciting initiatives in 2014 including the launch of a petrol ute in March from only $23,500+gst&orc, an exciting ‘Kiwi Lifestyle’ promotion later in the year to celebrate SsangYong’s 60th Anniversary and its major sponsorship for 2014–2017; The Actyon Sport Racing Series alongside the BNT V8 SuperTourers.
Actyon Sport Racing was dreamed up by SsangYong’s Managing Director Deon Cooper and the idea evolved with input from Chairman and motorsports enthusiast Rick Cooper and with the help of BNT V8 SuperTourers and Xtreme Motorsports it has now become a reality. The first racing ute has been built and will be ready for testing on the race track next week.
Deposits are now being taken to secure these racing utes with only 30 available for purchase. The utes, which have a 2.3litre petrol engine (derived from the Mercedes Benz partnership with SsangYong) will be fully converted into racing vehicles, have a $30k + gst price tag and will be exactly the same spec, no variations – so it will come down to talent on race day. The series is accessible to drivers of all levels, from the beginner to the more advanced, but is restricted to amateur drivers and there will be a few celebs in the mix.
The major benefit for SsangYong and the other corporates and sponsors that get involved is the exposure they will get by being a part of this racing series that will be shown as part of the same day coverage alongside the BNT V8 SuperTourers on TV3’s CRC Motorsport. This will be backed up with a 30 minute TV show dedicated to ASR aired a week later on CRC Motorsport.
SAR will be launched at the BNT V8 SuperTourers Father’s Day event in Taupo in September 2014 – however the utes will be on display at various events and SsangYong Dealers from March.
Managing Director Deon Cooper says 2014 is going to be a busy year for SsangYong NZ but an exciting one.
“The addition of the petrol ute to our range will further boost sales and Actyon Sport Racing is a win/win for the brand. It is a fun way for us to get behind Motorsports in NZ and provide those who may not have been able to afford it in the past, the opportunity to get behind the wheel and give it a go! Plus a SsangYong will win every time!”
“If we are going to continue to grow our market share we have to ensure Kiwis feel really comfortable and secure with our brand. So we have some innovative activities we are rolling out this year to assure our customers that SsangYong is great quality, great fun as well as great value.”