SsangYong NZ’s entertaining new Ute Racing Series hits TV screens around the country this Sunday (19th October) during TV3’s CRC Motorsport in a unique show highlighting the thrills, spills and personalities involved.
The SsangYong Racing Series (SRS) is the premium support category for BNT NZ SuperTourers and provides up and coming racing drivers a fun and affordable way to gain genuine motor racing experience. To showcase the series, SsangYong has produced a motorsports show that not only features the racing but also the stories behind the 26 drivers and supports teams involved in the series.
There are a number of very talented drivers, many who have come up from Go Karts and a number of gifted female drivers including 15 year old NZ Karter Chelsea Herbert, Australian Karter Alexandra Whitley and the experienced Christina Orr. There are also a number of notable male drivers with proven track records such as Rowan Shepherd, current back to back Formula First Champion. Also racing in the Series is current 3 times BMW Series Champion Marty Irvine and the “FIG” 18 year old student Faine Kahia. The average age of the drivers on the grid is barely 22.
SsangYong NZ Managing Director Deon Cooper, who came up with the concept for the series, says this is not just your typical motorsports show. “SRS is about giving up and comers a step up into a competitive motorsports category, having heaps of fun in the process but also making it affordable for these amateur teams. So this production is about finding out about the people involved and their teams and supporters – it’s all about grassroots motorsports.”
The 26 SsangYong Actyon Utes have been converted into race vehicles and are all exactly the same specification so it comes down to pure skill and talent for these drivers. NZ is the first country in the world to launch the SsangYong Actyon Racing Series and already it has received a lot of attention from SsangYong Motor Company and South Korean Media.
In fact SsangYong NZ won the ‘Innovative Marketing’ Award for 2013/2014 from SsangYong Motor Company just last week at the International Distributors Conference based on the launch and success of the SsangYong Racing Series.
Mr Cooper sees the sees the investment as a unique brand exposure opportunity and a way to add some ‘cool factor’ to the SsangYong brand. “We have established the SsangYong as a brand that provides value and quality – now we want to show the fun side of SsangYong.”
There was certainly heaps of fun had during Round 1 at Taupo Motorsports Track but plenty of competitive juices flowing on the day with lots of anticipation leading into Round 2 at Hampton Downs on 1st-2nd November.
There are 7 Rounds in total in the 2014/2015 series and the Drivers are racing for the Sir Colin ‘Pinetree’ Meads Cup and an all-expenses paid trip to South Korea to visit the home of SsangYong.
For those interested in finding out more about the SsangYong Racing Series, contact Series Coordinator Mark Petch on 021 721 666 or email firstname.lastname@example.org